About

            

POUSTOVIT
was founded by Lilia Poustovit in 1998 and is based in Kyiv . 

Its language is defined by clean architecture, natural materials, and a restrained kind of femininity.
Designed for real life and movement, each collection is built around precise silhouettes and pieces meant to stay relevant for years.

Ukraine is present in POUSTOVIT as a subtle cultural code - expressed through rhythm, print, and atmosphere rather than literal references.
One of the brand’s signature motifs is the Kyiv chestnut, returning in different interpretations as a mark of place and memory.

A dialogue with art is an essential part of the POUSTOVIT DNA.
Projects and collaborations with Ukrainian artists, including Pavlo Makov, extend fashion beyond clothing , 
when an image carries an idea, and garments gain an added layer of meaning.