About

            

POUSTOVIT

is a Ukrainian fashion brand founded by Lilia Poustovit in Kyiv in 1998.

The brand is known for creating complex, thoughtfully constructed clothes that appear effortless. Architectural clarity, freedom of movement and a restrained sense of femininity define its design language.

Ukrainian culture is present in POUSTOVIT as a subtle, evolving code - expressed through silhouette, rhythm, colour, print and atmosphere rather than literal references. Created beyond seasonal trends, each piece is designed to remain relevant and become part of a woman’s personal story.

A continuous dialogue with art is an essential part of the POUSTOVIT identity. Collaborations with Ukrainian artists, including Pavlo Makov, extend fashion beyond clothing, allowing garments to carry ideas, memories and new layers of meaning.