POUSTOVIT presented advertising campaign of FW’15/16 collection
The image of a young girl that has a delicate sense of the contemporary world is the starting point for a new POUSTOVIT FW’15/16 collection.
The original author’s prints look fresh and bright on silk blouses and dresses and quite unusual on wool coats.
POUSTOVIT is always innovations. Now they are reflected in complex perforations on fabrics and demonstrate a positive and maximalist youthful perception of the world.
A heroine of the campaign is a young model Sofia Evdokimenko. The streets of the city became the scenery for the shooting. The idea and unusual camera angles were the proposal of stylist Natalia Osadchaya, fashion director of ELLE Ukraine.
“We are very pleased with this collaboration. This shooting turned out quite unusual for us as well as for the POUSTOVIT brand. The elements of innovation and freshness are always the part of atmosphere of the brand. And it seems to me that Autumn-Winter 15-16 collection is especially “young”. At the same time, the important point was the choice of model Sofia Evdokimenko. After all, she is not just a model, she is the heroine of POUSTOVIT brand : young, fresh and natural”
” We wanted to present POUSTOVIT Autumn-Winter 15-16 collection in the new unusual atmosphere.Also it was very important for me that Sofia done her first serious work with us. I’m with her since childhood and love her so much. The result lick all creation and that’s great.”