POUSTOVIT SS'17 teaser (1)


For this time POUSTOVIT band decided to focus not just only on collection’s style and history, but also wanted to show a global message in it.


POUSTOVIT presented advertising campaign of FW’15/16 collection

The image of a young girl that has a delicate sense of the contemporary world is the starting point for a new POUSTOVIT FW’15/16 collection.

The original author’s prints look fresh and bright on silk blouses and dresses and quite unusual on wool coats.

POUSTOVIT is always innovations. Now they are reflected in complex perforations on fabrics and demonstrate a positive and maximalist youthful perception of the world.

A heroine of the campaign is a young model Sofia Evdokimenko. The streets of the city became the scenery for the shooting. The idea and unusual camera angles were the proposal of stylist Natalia Osadchaya, fashion director of ELLE Ukraine.