POUSTOVIT FW’17-18 collection in Tony Tarasyuk’s street style shoot
POUSTOVIT is still inspired with streets and their people’s style. That’s a reason why native Kiev became the main background for brand’s FW’17-18 collection photoshooting. Tony Tarasyuk, a young talent who captured one of the most stylish people’s outfits on streets, is a photographer who took pictures for the collaboration.
POUSTOVIT FW’17-18 collection presentation in Milan
POUSTOVIT FW’17-’18 collection presentation in Milan
On 23rd of February POUSTOVIT presented FW’17-18 collection during Milan Fashion Week.
POUSTOVIT SS`17 Teaser
For this time POUSTOVIT band decided to focus not just only on collection’s style and history, but also wanted to show a global message in it.
POUSTOVIT SS’17 LOOKBOOK
Meet a lookbook of the SS’17 collection – a harmony balance between sports and romance which are close to the brand POUSTOVIT.
Street Style Campaign Of POUSTOVIT FW16
In promotional campaign of FW16-17 collection the POUSTOVIT brand used photos by Adam Katz Sinding, a streetstyle photographer, an author of Le21emeblog, a contributor of W-magazine. During Paris Fashion Week and Ukrainian Fashion Week, Adam made street photographs for his blog of it-girls: Julie Pelipas, Valya Gryshchenko and a star of new generation Sofia Yevdokymenko, dressed in POUSTOVIT clothes. These photographs became a POUSTOVIT promo campaign of FW16-17.
POUSTOVIT FW’16-17 lookbook
FW’16-17 lookbook which is about true feelings between people.
New POUSTOVIT Spring-Summer 2016 advertising campaign
Brand POUSTOVIT has presented a new Spring-Summer 2016 advertising campaign feat. Dakh Daughters Band
The idea of the shooting is to put the models behind the scenes of a theater, where they are in the spotlights, tender and defenseless, they support each other, worrying about what is happening on stage. While the members of the group Dakh Daughters Band, strong and talented individuals, move to the studio, filling it with the lively atmosphere of the performance
Main ideas of POUSTOVIT FW’15/16 collection
Inspiration: contemporary art, suprematism, Ukrainian avant-garde, eclecticism of feminine and «marginal» grunge styles
POUSTOVIT presented advertising campaign of FW’15/16 collection
The image of a young girl that has a delicate sense of the contemporary world is the starting point for a new POUSTOVIT FW’15/16 collection.
The original author’s prints look fresh and bright on silk blouses and dresses and quite unusual on wool coats.
POUSTOVIT is always innovations. Now they are reflected in complex perforations on fabrics and demonstrate a positive and maximalist youthful perception of the world.
A heroine of the campaign is a young model Sofia Evdokimenko. The streets of the city became the scenery for the shooting. The idea and unusual camera angles were the proposal of stylist Natalia Osadchaya, fashion director of ELLE Ukraine.
POUSTOVIT at Mercedes-Benz Fashion Week Tbilisi
Brand POUSTOVIT showed FW’15-16 collection at Mercedes-Benz Fashion Week Tbilisi